John Strand mini kitchens have been trading for over 30 years, setting a benchmark for small space living. The website needed a redesign along with the new identity to reach a broader audience and to handle the frequently asked questions and also provide a lot more information for specifiers and architects to collect as they plan their project.
None of their competitors had taken this level of service further than providing CAD drawings, so we took it as far as we could, introducing e-Commerce in to the pages for two uses: firstly, consumers who want to purchase for their own homes and secondly for specifiers to calculate costs involved including delivery to place into their specifications.
After launch, John Strand immediately noticed that telephone inquiries lowered and sales increased – the perfect testament to a useful website!
Taking the next step, the MODx CMS-driven website allows for them to alter text and images themselves, saving money on previously costly charges.