Working with design bloggers Arianna Trapani and Carole King, we created a new digital interiors magazine, Heart Home. As art-editor, I created the logotype, image, website, newsletter… you get the idea.
Aimed at a similar audience to the print publications Livingetc or Elle Decoration, Heart Home will satisfy the hunger for home interior inspiration without the cover price of a print publication.
Using issuu.com to keep the feel of a magazine, Heart Home also has a blog to maintain traffic levels between issues to allow advertising rates to remain at a sustainable level.
Running competitions and other marketing activities to build the database, we reached 1000 Twitter followers in just under five months and 700 email subscribers after three months.
See the site at hearthomemag.co.uk.